Friday, September 26, 2014

Vice President of Communications and Marketing, USMA AOG

The West Point Association of Graduates (WPAOG) is dedicated to furthering the ideals and promoting the welfare of the United States Military Academy (USMA), and to supporting and serving its graduates.  USMA is renowned as one of the world's preeminent leadership development institutions.  The student body, or Corps of Cadets, numbers 4,400 and each year approximately 1,000 cadets graduate and are commissioned as second lieutenants in the U.S. Army.

West Point Association of Graduates (WPAOG) is seeking a Vice President of Communications and Marketing.  Reporting to the President and CEO, the Vice President will lead the WPAOG’s communications function (online and in print), articulate a marketing vision consistent with the organization’s strategic plan, develop WPAOG’s brand positioning, design a communication/messaging strategy as well as set and manage brand standards and style for all marketing channels.  Additionally, the Vice President will establish programs wherein the marketing effort will result in revenue for the WPAOG.  Finally, the Vice President will develop and execute strategies and tactics to drive increased graduate involvement and commitment to The United States Military Academy.

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